How Animation & Multimedia Is Helping To Build Career in Digital Marketing

Digital Marketing – It is the new emerging or let’s say emerged sector that is only going to grow bigger and become a necessity for every existing business in today’s world.

With Jio’s revolutionary penetration even in the rural areas of India, the online population in the country has grown at jet speed in the last few years.

As per CISCO report, the penetration of internet is going to touch 829 million by 2021. This means the audience on the digital platform will increase and so do the advertisements and content and need for animation.

·         About 3.196 billion people are social media users in India as per 2018 data.

·         Internet penetration is about 65% in urban areas and more than 20% in rural places of India.

·         In urban areas, 44% of users do financial transactions using the internet.

·         Use of smartphones have increased massively in the country. As per statistics, people in the age group of 18-30 use mobile phones more than desktop or laptop.  

·         Until 2016, there were about 450,000,000 internet users in India.

·         Almost 250 million people use Facebook, 225 million use YouTube and another 250 million are on Whatsapp.

·         As per 2016 statistics from statistic, 60% of people claimed that they preferred buying a lot of products from e-commerce websites.

·         By 2020, the total e-commerce revenue is expected to grow around 17 billion USD.

With an increasing number of potential buyers and consumers on the digital platform, the number of sellers is increasing too. And that, in turn, is going to boost the need for digital marketing and promotion on the internet. Manufacturers, producers, and suppliers are all going to need more content and advertisements on the digital platform to reach their customers.

Animation, on the other hand, is now a requirement in every field – Whether it’s TV or internet, any message through animation has better reach and retention among consumers.

The future of the business world lies with the growth of the digital world and job prospects in the sector is immense.

If you are someone who is interested in animation, have a knack towards creative drawing and is good in understanding technology, you may try your hands on animation and multimedia.

Animation courses in Kolkata have the perfect curriculum to provide you with knowledge and experience in the field. The practice-based courses are designed in a way that the students get hands-on experience in animation and also get to work in real projects using all the latest technology and software are available in the market.

From the stage of the storyboard to the sound effects, the complete pre-production, production and post-production work is included in the curriculum of animation courses in Kolkata.

You will also, get to create your very own portfolio by the time you pass out from the course.

A multimedia course in Kolkata leaves you with the following career option after you complete the course –

Game Designer

Visualiser

Matte Painter

Flash Designer

Texturing Artist

Character Animation

Compositing VFX Artist and more